Case Study: BookMyShow doubles monthly user activity and increases retention by 25% with CleverTap

BookMyShow doubled users monthly activity and increased retention by 25%

BookMyShow, founded in 2007, is a leading Indian entertainment ticketing platform with 25 million app downloads, operations in 250 cities, and roughly 10 million tickets sold per month. The company needed a robust mobile engagement solution to boost engagement, improve retention and monetize app traffic—particularly to better target and convert first-time users based on their browsing behavior.

By integrating CleverTap’s next‑generation mobile engagement platform—real-time analytics, unified user profiles, prescriptive marketing tools and automated lifecycle push campaigns—BookMyShow optimized messaging and ran targeted tests across its user base. The results: monthly user activity doubled, retention rose by 25%, and conversions/traffic increased by more than 50% in recent months.

BookMyShow

Marzdi Kalianiwala

Vice President