Case Study: AJIO achieves 4X conversion uplift and 41% higher month-to-month retention with CleverTap

AJIO Achieves 4X Increase in Conversions with CleverTap-powered Omnichannel Engagement

AJIO, a leading Indian online fashion retailer offering over 6,000 brands and 1.7 million styles, needed to scale rapidly without losing the personalized connection that drives customer loyalty. The team sought an all-in-one platform to deliver hyper-personalized, consistent experiences across touchpoints that would boost conversions and deepen relationships.

Using CleverTap’s omnichannel Journeys, real-time segmentation and scalable templates (including the Segment Builder), AJIO launched dynamic, tailored campaigns and billions of timely push notifications to engage customers at every stage. The result: 4× higher conversions, 41% more month-to-month retention, a 28% lift in reactivated customers, and 16% more users completing add-to-cart after signup—while improving brand recall and ROI.

AJIO

Arpan Biswas

Chief Marketing Officer