Case Study: JioSaavn achieves hyper-personalized music discovery — 67% higher click-to-conversion and 2x email CTR — with CleverTap

JioSaavn Transforms Music Discovery with CleverTap-Powered Personalization

JioSaavn, a music streaming service with over 80 million tracks in 16 languages, needed to deliver deeply personalized experiences to users with wildly different tastes, languages, and listening habits while keeping content fresh and scaling engagement. Although it had a powerful in-house recommendation engine, the team struggled to translate those insights into automated, dynamic personalization across a massive user base.

By making CleverTap the central orchestration hub, JioSaavn synced its catalogue and recommendation outputs to segment users, send dynamic push notifications and emails, run A/B tests, and deliver real-time, personalized coupons via Linked Content. The approach drove measurable gains—67% higher click-to-conversion for catalogue campaigns and a 2x increase in email CTR for promo-code campaigns—while improving engagement, retention, and cross-promotion across the Jio ecosystem.

JioSaavn

Arpit Gupta

Associate Director - Consumer Pay