Case Study: Maya achieves 95% YoY growth in Easy Credit users and doubles retention with CleverTap

Maya Boosts Easy Credit Users by 95% and Achieves 2x Retention with Advanced Engagement and Data-Driven Personalization

Maya, a leading fintech ecosystem and digital bank in the Philippines, aimed to scale financial inclusion through seamless banking, payments, and credit solutions. As operations grew, the team faced manual, multi-channel campaign execution, limited behavioral segmentation, and insufficient analytics—causing delayed nudges, lower personalization, user drop-offs, and weaker retention.

Maya integrated CleverTap’s All‑in‑One Engagement Platform to enable dynamic segmentation, scalable personalized messaging (Liquid Tags), omnichannel journey orchestration, A/B testing, and deeper analytics for real‑time optimization. This drove major gains: 95% YoY growth in Maya Easy Credit users, a 2x increase in credit user retention, and a 60% reduction in loan application turnaround time.

Maya

Jian Chua

Specialist - CLM