Case Study: KashKick (GPT platform) achieves 3.7X returning-user growth with CleverTap

KashKick Achieves 3.7X Returning User Growth Through Real-time Personalization on CleverTap

KashKick is a GPT (Get-Paid-To) marketplace that connects advertisers, mobile gamers and survey participants with members who earn rewards for completing tasks. Faced with the need to accelerate acquisition and retention—and unwilling to wait 18 months to build an in-house personalization stack—KashKick selected CleverTap to capture granular, real-time user data and deliver fast, behavior-driven experiences.

By integrating CleverTap’s AI-powered personalization (Clever.AI), real-time Journeys and Intellinode optimization, KashKick launched behavior-based onboarding and engagement flows with continuous A/B testing. The result: 3.7x growth in returning users, 2.3x total user growth, 4x monthly engagement, a 2.5x boost in early onboarding engagement, plus a 36% uplift in engaged sessions in one month and a 44% surge in newsletter performance.

KashKick

Randy Malluk

Executive Vice President, Data & Analytics