Case Study: OfBusiness achieves 50% more efficient CAC and 15%+ retention with CleverTap

OfBusiness's AI-Enabled Platform Nexizo Sees 50% More Efficient 
 CAC Against Industry Standards with CleverTap

OfBusiness launched Nexizo in early 2025 as a one-stop B2B market intelligence and growth platform, processing 25M data points from 50M+ tender documents and, within six months, serving 500+ enterprises and feeding 75K+ opportunities into sales pipelines. Despite rich data and rapid adoption, Nexizo struggled with manual, unscalable campaign workflows, delayed or missed trigger-based outreach, and limited retention strategies that kept behavioral insights from being actioned.

Nexizo layered CleverTap’s behavior-based intelligence over its analytics and CRM stack, enabling dynamic segmentation, A/B testing, automated WhatsApp journeys, and a unified dashboard for KAMs to run timely, personalized outreach at scale. The integration delivered tangible gains: 15%+ improvement in retention, a 50% more efficient CAC versus industry standards, 1.8x uplift in WhatsApp response rates, stronger renewals and conversions, and support for OfBusiness’s $150M annual GMV target.

OfBusiness

Piyush U

Chief Business Officer, Digital