Case Study: PVcomBank achieves 134% digital product adoption and major marketing cost savings with CleverTap

PVcomBank Achieves 134% Digital Adoption Target and Saves Marketing Cost with CleverTap’s All-in-One Engagement Platform

PVcomBank, a leading Vietnamese bank focused on digital innovation and customer experience, needed a robust engagement and analytics solution to drive adoption of its digital services. The bank faced challenges tracking in-app behavior to reduce drop-offs, building a multi-channel engagement strategy that cut marketing costs, and supplying teams with real-time, actionable customer insights.

Using CleverTap’s All‑in‑One Engagement Platform, PVcomBank implemented event tracking and behavioral analytics, journey-based targeting, and replaced costly SMS with Push and App Inbox messages while integrating data into CRM and support systems in real time. The program drove a 134% increase in digital product adoption, a 95% reduction in average call-center consultation time, and saved 24.78 billion VND by moving to app-based engagement.

PVcomBank

La Phuc Long

Digital Marketing Director