Case Study: OurBus achieves 2X CRM-driven revenue with CleverTap

OurBus Leverages CleverTap to Gamify User Experience and Achieve 2X CRM Revenue

OurBus, a U.S. travel‑tech company offering affordable intercity bus service, needed to boost CRM effectiveness and create more immersive, in‑app experiences. Traditional channels like push and email had limited reach, coupon codes forced users to switch apps (increasing drop‑offs), and time‑sensitive messages were easily lost in inboxes and notification trays.

Using CleverTap’s In‑App HTML popups, OurBus launched hyper‑personalized, gamified campaigns (Spin the Wheel, Catch the Santa, Match the Card, Scratch and Win) that revealed one‑tap coupon codes and targeted non‑returning users at the right moment. The interactive campaigns doubled CRM revenue, grew overall campaign engagement by 40%, and improved coupon redemption rates by 20%.

OurBus

Ayush Arora

Growth Product Manager