Case Study: Parco achieves 28% boost in Prime subscriptions and improved user retention with CleverTap

Parco Achieves 28% Boost in Prime Subscriptions and Enhances User Retention with CleverTap

Parco is a mobility app that simplifies urban parking for over 1.5 million users across 220+ lots as it expands through Mexico and Latin America. As growth accelerated, Parco faced challenges boosting conversions and Prime subscriptions, re-engaging users who dropped off after first use, reactivating inactive customers, and collecting NPS feedback to improve the user experience.

Using CleverTap’s All‑In‑One Engagement Platform, Parco implemented advanced segmentation (RFM, funnels) and omni‑channel orchestration to run personalized journeys via push, in‑app and email while collecting NPS feedback to inform UX improvements. The program drove a 28% increase in Parco Prime subscriptions, a 17% uplift in NPS, and a 12% improvement in user conversion rates, boosting retention and ROI.

Parco

Ana Lorena Guerra

Head of Marketing and CX