Case Study: HDFC ERGO General Insurance Company boosts unassisted health insurance sales and achieves 2x higher Here App conversions with CleverTap

HDFC ERGO Boosts Unassisted Health Insurance Sales, Achieves 2x Higher Conversions on Here App

HDFC ERGO, a leading general insurer in India, launched the Here App as a digital-first, insurance-led ecosystem to help customers manage health, motor, cyber, and pet insurance. The company needed to move from broad, static segments to real-time, personalized engagement to boost unassisted sales, improve renewals, and act more quickly on customer behavior across channels.

By integrating CleverTap, HDFC ERGO implemented real-time segmentation, omnichannel orchestration (push, in‑app, WhatsApp, native displays) and automated customer journeys with drop-off triggers and A/B testing. The solution drove measurable results: a 3% conversion rate for unassisted health insurance sales, up to 2x higher conversions on the Here App, a 10% renewal uplift for private car comprehensive policies and a 3% renewal uplift for health vs. the overall portfolio.

HDFC ERGO General Insurance Company

Somesh Surana

Joint President - Digital Business Group & Marketing