Case Study: Fhynix achieves 37% higher onboarding completion with CleverTap

Fhynix Strengthens Its Customer Lifecycle Engine with 37% Higher Onboarding Success via CleverTap

Fhynix is an AI-driven scheduling and productivity assistant that uses WhatsApp and personalization to help users manage personal and professional plans effortlessly. The company struggled with manual, time-consuming analytics—relying on backend SQL queries—and lacked real-time visibility into user behavior, making it hard to identify friction points, improve onboarding, and drive feature adoption.

By adopting CleverTap as its customer data platform, Fhynix implemented dynamic segmentation, smart channel orchestration (in-app messages, push, journey campaigns, App Inbox) and proactive error logging (including Sentry integration) to re-engage users and resolve issues quickly. The results: a 37% higher onboarding completion rate, 30% increase in app launches and 25% increase in new feature adoption, alongside reduced drop-offs, better reactivation of dormant users, and improved overall reliability.

Fhynix

Almitra Karnik

Founder and CEO