Case Study: Zed achieves 2X conversions with CleverTap’s industry-leading WhatsApp solution

Zed Drives 2X Conversions with CleverTap’s Industry-Leading WhatsApp Solution

Zed, a ride‑hailing service that lets riders personalize trips with features like preferred lighting and quiet rides, expanded from a premium limousine offering to a broader taxi service for daily commuters. As the user base grew, Zed struggled to engage key cohorts—new users, dormant users, and app installs that hadn’t converted—especially during high‑intent moments like morning/evening commutes and weekend travel.

Working with CleverTap, Zed used behavioral analytics to send timed, personalized WhatsApp campaigns (including Carousel and Limited‑Time Offer templates) via CleverTap’s built‑in BSP for quick setup and approvals. The approach reached 75–80% of users (about 50% higher than other channels), doubled conversion rates overall, drove a 14.66% conversion rate on LTOs, and delivered higher clicks and conversions across targeted segments.

Zed

Mukul Khurana

CRM Lead