Case Study: Snitch achieves 2x M1 retention and 70% revenue growth with CleverTap

Snitch Doubles M1 Retention and Boosts Revenue with Omnichannel Engagement and Clever.AI Insights

Snitch is a men’s fast‑fashion D2C brand operating in a hyper‑competitive, trend‑driven market. The company faced fragmented customer data, mistimed and generic messaging, and low first‑month repeat purchases (M1), all of which hurt loyalty and growth.

By adopting CleverTap’s unified customer profiles, real‑time segmentation, automated omnichannel journeys and AI‑driven experimentation, Snitch delivered hyper‑personalized, timely outreach and continuous A/B optimization. The results: M1 order retention doubled, revenue grew ~70%, month‑over‑month retention was 22% higher than planned, marketing costs fell and the brand won “Best of Martech in D2C.”

Snitch

Niketh U

Growth and Product