Case Study: Bibit achieves a 5X boost in engagement and conversion with CleverTap

Bibit Sees a 5X Boost in Engagement and Conversion with CleverTap

Bibit, Indonesia’s leading investment platform focused on increasing financial literacy, needed a more powerful engagement stack while migrating from a competitor in 2023. The startup faced limits in capturing and using rich event attributes and user properties, making it hard to build precise, real-time segments or run timely, personalized campaigns across channels.

By adopting CleverTap for unlimited data capture, real-time segmentation, multi-channel automation and A/B testing, Bibit delivered context-aware journeys via push, WhatsApp and email. The result: up to 5x higher engagement and conversion, a 75% uplift in WhatsApp conversion and 2x growth in investment inflow for high-intent users, plus a 28% higher CTR and 15% better CVR from experiments (with targeted payment nudges boosting conversions by 26%).

Bibit

Edeline Ivanna

CRM Lead