Case Study: Axis Bank achieves a 27% boost in conversions with CleverTap

Axis Bank Achieves a Remarkable 27% Boost in Conversions by Enhancing User Experiences With Clever.AI

Axis Bank, one of India’s largest financial institutions, faced the challenge of scaling personalized digital engagement while simplifying and lowering the cost of its MarTech stack. The bank needed real‑time user insights and contextual, omnichannel nudges to drive credit card upgrades and emotionally engaging, data‑driven re‑engagement for users who dropped off during personal loan applications.

Axis Bank implemented CleverTap’s platform and Clever.AI suite (Scribe and IntelliNode) to build real‑time, omnichannel journeys across WhatsApp, push, email and in‑app, plus automated A/B testing and branch/call‑center enablement. The result: a 27% lift in conversions from dropped‑off credit card upgrade users, 13% higher click‑to‑conversion for personal loans via mobile push, 4% via WhatsApp, and a significant reduction in cost‑per‑subscription with improved ROI.

Axis Bank

Ojasvi Singhal

Vice President - Digital Banking and Transformation