Case Study: Ooredoo Oman achieves 20% increase in monthly active users and a 25% renewal conversion rate with CleverTap

Ooredoo Oman Increases Monthly Active Users by 20% and Achieves a 25% Renewal Conversion Rate with CleverTap

Ooredoo Oman, a leading Middle East telecommunications provider, wanted to improve its digital customer experience by delivering smoother, more engaging interactions. The team faced challenges around the need for real-time user segmentation to enable personalization, re-engaging inactive users to reduce drop-offs, and automating campaign management to save time and avoid missed opportunities.

By deploying CleverTap’s advanced segmentation, automation and AI-driven analytics, Ooredoo Oman created personalized in-app journeys and push notifications, automated renewal reminders, and used real-time insights to optimize campaigns. The program drove a 20% increase in monthly active users, a 25% conversion rate on renewal reminders, higher app update adoption and greater campaign operations efficiency.

Ooredoo

Abdullah Al-Naamani

Director - Digital & Innovation