Case Study: City Club by Soriana achieves 19x increase in active users with CleverTap

City Club by Soriana Personalizes at Scale With Clever.AI, Unlocks 19x Growth in Active Users

City Club by Soriana is a value-priced club chain in Mexico offering over 15,000 in-store and online products to families and businesses. As it expanded digitally, the team struggled with generic, impersonal communications, time-consuming manual campaign setup, and limited partner reporting—hindering engagement, retention, and measurable growth.

By adopting CleverTap’s AI-powered platform, City Club automated dynamic segmentation, used AI to generate personalized messaging, and ran multivariate journey tests with IntelliNODE while improving partner analytics. The result: a 19x increase in active push users, a 93.71% rise in open rates, and a 5–7% lift in abandoned cart recovery, with plans to expand AI-driven recommendations and use cases.

City Club by Soriana

María Fernanda

Marketing Automation and Owned Media Manager