Case Study: Wing Bank achieves 2x engagement and 25% retention with CleverTap

Wing Bank Drives 2x Engagement and Achieves a 25% Retention Rate With CleverTap’s All-In-One Engagement Platform

Wing Bank, a leading digital financial services provider in Cambodia focused on mobile banking, remittances and micro-loans, needed a robust engagement solution to re‑target inactive customers, replace manual communications and gain deeper customer insights to drive product adoption. The bank faced gaps in automated personalization, scalable re‑engagement and in‑depth analytics to track conversion trends and refine engagement strategies.

By deploying CleverTap’s all‑in‑one engagement platform, Wing Bank implemented automated journeys, scalable personalization (using linked content and RFM segmentation) and razorsharp analytics to identify the best moments to engage users. The result: 2x improvement in engagement and click rates, 6% daily stickiness, 25% retention and a 20% weekly conversion rate, alongside higher loan disbursement and repayment adoption.

Wing Bank

Avinash Bannerjee

Customer Value Management Director