Case Study: Food To Save achieves 66% faster time-to-first-purchase and 68% higher user activation with CleverTap

Food to Save Cuts Purchase Time by 66% and Lifts Activation by 68% With CleverTap

Food To Save is a Brazilian food‑tech marketplace that connects bakeries, grocery stores and restaurants with consumers looking to buy surplus items at up to 70% off. Operating in 20+ cities and having rescued thousands of tonnes of food, the company struggled with fragmented customer data, manual campaign workflows that required development sprints, and long delays between signup and first/second purchases that limited marketplace liquidity.

By adopting CleverTap to unify user profiles, enable rich segmentation and run automated multichannel campaigns, Food To Save made time‑sensitive offers timely and personalized from the first touch. The platform cut time to first purchase by 66%, lifted user activation by 68%, increased retention by 10% and grew monthly active users 43%—while doubling repeat orders and moving campaign ideas from two weeks to about 15 minutes.

Food to Save

Guilherme Queiroga

Head of Growth and Marketing