Case Study: Miso achieves 30% more conversions with CleverTap

Miso Delivers Smarter Engagement and Drives 30% More Conversions with CleverTap

Miso, South Korea’s leading home‑services app with 10M+ orders and an 85% repeat rate across 200+ services, needed a unified customer engagement platform to deliver personalized, timely messages at scale. Before adopting CleverTap, Miso struggled with limited personalization across service funnels and time‑consuming manual segmentation that slowed marketing and operations.

By using CleverTap’s automated segmentation, drip campaigns, in‑app cross‑sell popups, targeted SMS/KakaoTalk sequencing and partner notifications, Miso delivered hyper‑personalized touchpoints and optimized channel frequency. The results: a 30% surge in early‑bird A/C cleanings over target, a 17‑point rise in pre‑cleaning image uploads, a 3‑point conversion lift from A/B tested popups, and a 50% growth in daily active A/C technicians, alongside improved cross‑sell and booking completion rates.

Miso

Nayoon Kim

Manager