Case Study: Uppy achieves 42% boost in subscriptions and 30% reduction in CAC with CleverTap

Uppy Boosts Subscriptions by 42% at Significantly Reduced Customer Acquisition Cost Using CleverTap

Uppy, an award-winning EduTech app by Düşyeri serving over 750,000 users, provides AI-powered, age-appropriate learning and digital safety for children aged 2–6. After strong early traction, the team struggled to convert trial users into subscribers—losing users post-trial due to insufficient behavioral insights, poorly timed reminders, and a need for more compelling, cohort-specific offers.

By adopting CleverTap’s all-in-one engagement platform, Uppy used real-time analytics, A/B testing, advanced behavioral segmentation, and omnichannel personalization (WhatsApp and push) to deliver timely, contextually relevant nudges. The effort increased subscription purchases by 42%, improved trial-to-subscription conversions by 31%, and reduced customer acquisition cost by 30%.

Uppy

Işıl Aydınlı

Co-Founder and Chief Marketing Officer