Case Study: Rippling doubles cold email performance and automates direct mail with Clay

How Rippling uses Clay to scale growth experiments and email personalization

Rippling, a platform for managing HR, spend, and IT, faced significant challenges in scaling its growth experiments. Their team of 30 struggled to find accurate data for personalization and found it difficult to rapidly test new ideas without relying on engineering resources. They needed a solution to help them double the performance of their cold email channel by personalizing hundreds of thousands of messages each month.

By implementing Clay, Rippling automated its data enrichment and workflows. Clay centralized data for email and direct mail campaigns, allowing the team to personalize outreach at scale and verify thousands of addresses automatically. This solution doubled their cold email performance year-over-year, fully automated their direct mail campaigns, and empowered the entire growth team to launch experiments without any engineering support.

Rippling

Davison Chung

Growth Lead