Case Study: 8x8 achieves tier-one media influence with Clarity PR

8x8 secures 100% key message pull-through with Clarity PR in four months

8x8, a global cloud communications provider, partnered with Clarity PR to strengthen its channel presence and position its new leadership team as authoritative voices. The challenge was to turn a routine news cycle into an opportunity to reinforce 8x8's strategic narrative and build trusted relationships with tier-one channel publications.

Clarity PR implemented a focused media strategy, providing detailed briefing materials and securing embargoed interviews with key journalists. This solution secured four briefings with tier-one media, resulting in positive coverage that reached 272,000 unique monthly visitors and achieved 100% key message pull-through for 8x8. The programme significantly strengthened 8x8's visibility and credibility, creating a repeatable model for future announcements.

8x8