Case Study: Ad Council improves COVID-19 vaccination engagement with Claritas AI Creative Optimization

Ad Council - Customer Case Study

The Ad Council faced the challenge of effectively disseminating crucial information and educating the public about the importance of COVID-19 vaccination during the pandemic. They needed to determine how to convey the right messages to the right audiences. To address this, they partnered with vendor Claritas.

Claritas implemented its AI Creative Optimization solution. This AI-driven approach analyzed which combinations of message and context would most likely result in engagement, learning from different creative versions to optimize for higher conversion rates without using personally identifiable information. The Ad Council successfully used this Claritas service to get the right vaccination message to the right people.

Ad Council