Case Study: Vendasta achieves scalable call coaching and a consistent sales narrative with Clari (Wingman)

Vendasta Scales Call Coaching with Wingman to Support Exponential Growth

Vendasta, a Saskatoon-based platform that helps channel partners deliver digital solutions to small and medium businesses, was scaling rapidly—raising multiple funding rounds and hiring more than 175 people. That growth created a need for repeatable sales processes and made call coaching difficult for managers to maintain consistently across expanding teams.

Vendasta adopted Wingman to make call reviews a regular part of 1:1s and team meetings, enabling managers to coach at scale, enforce a unified company narrative, and share real customer conversations with product marketing and corporate reputation teams. The result: call coaching became a daily cadence and cultural norm, training and messaging were standardized across the org, and stakeholders from reps to the C-suite gained actionable insight from customer calls.

Vendasta

George Leith

Chief Customer Officer