Clari
50 Case Studies
A Clari Case Study
Tenable, a global enterprise software company, needed better visibility and tighter sales and marketing alignment across its teams. Before using Clari’s Groove product, rolling out sales plays was manual and hard to manage, leaving reps without clear guidance and Marketing without insight into follow-through or campaign performance.
Clari implemented Groove to centralize sales play execution, including email templates, target lists, and collaboration in Groove Spaces. The result was a 30% productivity boost and 40% pipeline growth, along with improved adoption, stronger alignment, and better visibility into which campaigns were driving results.
Matthew Mullin
Senior Director of Global Marketing Operations & Technology