Case Study: Webflow achieves 19% higher win rates and less revenue leak with Clari

How Webflow used Clari to better spot revenue leak and increase win rates 19%

Webflow needed a more scalable way to manage revenue, moving beyond spreadsheet-based forecasting and trying to close the visibility gap between sales and customer success. After evaluating options, Webflow chose Clari to help support both new business and renewals, with a focus on cleaner CRM data, better pipeline visibility, and stronger account engagement.

Clari implemented Autocapture to automatically log sales activity and Account Engagement to give reps deeper insight into territory penetration and account activity. The rollout was smooth and adoption was fast, with leaders praising the real-time pipeline visibility; as a result, Webflow reported 19% higher win rates, better data hygiene, and less revenue leak.

Webflow

Kelcie Stokes

Senior Manager of Revenue Operations