Case Study: F5 Networks achieves unified revenue processes and greater sales efficiency with Clari

How F5 Networks Consolidated Its Revenue Process and Improved Sales Efficiency with Clari

F5 Networks needed a more flexible, accurate way to manage forecasting and revenue operations, since its CRM-based process made it hard to see pipeline health, required heavy IT support for changes, and lacked visibility into what reps were doing. The company also wanted to replace Salesforce Sales Engagement to simplify and consolidate its revenue process. Clari was chosen as the vendor, with Clari’s platform and Groove sales engagement product helping meet these needs.

Clari helped F5 Networks unify revenue data, improve forecasting accuracy, and gain real-time visibility into account activity and rep engagement. The team could finally forecast at the product-line level, reduce dependence on IT, and make faster operational changes with Clari’s customer success support. The result was greater confidence in quarterly forecasts, better sales coaching, and a more efficient, fully unified revenue process on Clari.

F5 Networks

Andrew King

Director of Global Sales Operations