Case Study: Certinia achieves 9% higher win rates and 15% faster deal closure with Clari

How Certinia Improved Win Rates by 9% and Accelerated Deal Closure by 15% with Clari

Certinia, a revenue management company, needed better forecasting accuracy and more effective deal management to improve sales performance. Using Clari, Certinia’s frontline managers and reps wanted to replace spreadsheet-based reviews with clearer visibility into pipeline health, deal strategy, and slipped opportunities.

Clari helped Certinia combine activity data, historical trends, and AI predictions to flag risks earlier and guide more accountable coaching. As a result, Certinia improved win rates by 9% and closed deals 15% faster, while also strengthening pipeline focus and trust in forecasting.

Certinia

Peter Kerr

Sales Operations EMEA