Case Study: BirchStreet Systems achieves 70% YoY bookings growth with Clari

How BirchStreet Used Clari to Grow its Bookings by 70% YoY

BirchStreet Systems needed a better way to manage revenue predictably, improve forecast accuracy, and get faster visibility into deal risks and pipeline health. Before Clari, the team struggled with cumbersome reporting and limited insight into sales stages, account alignment, and forecast reliability.

Clari implemented its Revenue Orchestration Platform, including AI for revenue, Copilot, Align, and forecasting tools, to help BirchStreet surface deal risks, multithread customer engagement, and keep opportunities on track. With Clari, BirchStreet grew bookings by 70% year over year, achieved forecast accuracy within 3–5% for eight straight quarters, improved win rates by 3–7%, reduced slipped deals, and saved sales reps 2–4 hours per week.

BirchStreet Systems

David Schloss

Chief Revenue Officer