Case Study: GGP Salesforce achieves 32% higher conversions with Clari

Fortune 500 Manufacturer Increases Conversions by 32% with Groove

GGP Salesforce, working with a Fortune 500 manufacturing customer, needed to fix poor lead management and weak personalization after an outsourced inside sales team was sending bogus leads and using one-size-fits-all outreach. The company turned to Clari’s Groove sales engagement platform to support its new in-house inside sales process, with Salesforce integration and ease of use as key requirements.

Clari helped implement Groove in just weeks, giving the team a simple, Salesforce-friendly solution that was easy for reps to adopt. By focusing on better flow design and personalized messaging, the new process delivered a 32% increase in lead conversion within a month, compared with the previous outsourced provider.