Case Study: Dell achieves major affiliate growth with CJ Affiliate

Dell grows units sold 2.9x with CJ Affiliate

Dell, a global leader in PC products, sought to consolidate its global affiliate programs under a single provider for key markets. The company selected CJ Affiliate and migrated its India Consumer affiliate program with the goal of achieving stronger, full-funnel growth.

CJ Affiliate collaborated closely with Dell to onboard top publishing partners and implement strategic changes, such as extending the referral window. This solution drove dramatic growth, with units sold increasing 2.9X and revenue increasing 2.8X by Q3 2021 compared to the previous year. The program also saw a 4.8X increase in clicks and a 20% rise in average order value after introducing premium products, demonstrating the significant measurable impact achieved with CJ Affiliate.

Dell