Case Study: City of San Marcos achieves faster disaster communications and compliance with CivicPlus Social Media Archiving

San Marcos, TX, Uses Social Media Archiving Software as Part of Disaster Communications Strategy

The City of San Marcos faced a major disaster communications challenge during historic flooding, needing a way to reach residents quickly while also preserving official social media records. CivicPlus helped the city with its Social Media Archiving software, supporting the communications team as they used Facebook and Twitter to share emergency updates with a fast-growing, younger population.

CivicPlus’ Social Media Archiving solution automatically captured posts, comments, and conversations during the storm and recovery period, while also adding metadata for compliance and export. The city gained time and resource savings, improved access to records, and better situational awareness through sentiment, risk, and keyword alerts; during the flooding, social media followers increased sixfold, showing the channel’s strong reach and impact.

City of San Marcos

Kristi Wyatt

Communications Director