Case Study: Pinellas Park achieves citizen self-service website improvements with CivicPlus CMS

Pinellas Park boosts civic engagement to 10,000 email subscribers with CivicPlus

The City of Pinellas Park, FL, faced challenges with an antiquated and inefficient website that lacked citizen-focused navigation and was difficult for staff to maintain. Seeking to improve digital engagement and accessibility, the city partnered with vendor CivicPlus to implement its Municipal Websites software (formerly CivicEngage) for a complete redesign.

Using the CivicPlus CMS, Pinellas Park launched a new resident-centric website built on a citizen self-service model. The solution streamlined content management, improved navigation, and integrated self-service features prominently on the homepage. Results include a dramatic increase in digital engagement, with email subscribers growing from 600 to over 10,000 and Facebook followers growing to nearly 9,000. The city now confidently provides access to any service within one to two clicks, enhancing both citizen convenience and revenue generation.

Pinellas Park