Case Study: Pacific Grove generates pandemic revenue with CivicPlus Recreation Management

Pacific Grove hosts 27 weddings since July with CivicPlus

The city of Pacific Grove, a small coastal community in California, faced a significant challenge when the COVID-19 pandemic forced the cancellation of its indoor programs and summer activities, leading to major revenue loss and staff furloughs. To adapt and maintain community engagement, the Pacific Grove Parks & Recreation Department turned to its existing CivicPlus Recreation Management software to find new ways to serve citizens and generate income.

Using the CivicPlus solution, the department efficiently managed a surge in demand for outdoor wedding reservations in its parks, processing all aspects online from booking to payment. This innovation, along with hosting outdoor fitness classes and a modified children's reading program, allowed the department to stay relevant and generate crucial revenue, hosting 27 weddings in just a few months. CivicPlus provided the tools that the city credits with saving jobs and the department itself during a critical time.

Pacific Grove