Case Study: City of Millbrae achieves easier resident self-service registration with CivicPlus Recreation Management

Millbrae, CA Chooses CivicRec® for Ease of Use and High-Quality Technical Support

The City of Millbrae needed a more modern, easy-to-use recreation management system to replace an outdated platform that made online registration complicated and drove many residents to sign up in person. It turned to CivicPlus and its Recreation Management software to improve flexibility for promoting leagues and activities while supporting a better experience for staff and citizens.

CivicPlus implemented the Recreation Management solution with the city’s parks and recreation team, giving Millbrae an all-in-one system for administration, communications, and online registration. The result was a simpler registration process, automatic email receipts, time savings for staff, and positive feedback from residents, league managers, coaches, and participants about how easy the new system is to use.

City of Millbrae

Geofrey Gabriel

Recreation Coordinator for Youth and Adult Sports