Case Study: City of Panama City improves public communication with CivicPlus

City of Panama City boosts website users 41.99% with CivicPlus

The City of Panama City, Florida, faced a challenge in proactively communicating with its residents. Relying on a reactive, one-person team and social media algorithms meant critical information like boil water notices or road closures was often delayed or missed. The city needed a direct way to deliver timely and accurate information and a central, trusted source for official updates. To address this, they partnered with vendor CivicPlus for a solution involving Mass Notification and Municipal Websites services.

CivicPlus provided the City of Panama City with a Mass Notification system to send targeted alerts via text, email, and social media, and a redesigned municipal website to serve as a central information hub. This solution enabled staff to communicate quickly and directly, reducing confusion and building public trust. The results were significant, including a 41.99% increase in new website users and a 38.88% increase in sessions, demonstrating that residents increasingly turned to the city's official site for information.

City of Panama City, Florida