Case Study: City of Deerfield Beach, FL protects its trademark and improves social media compliance with CivicPlus Social Media Archiving

City of Deerfield Beach uses CivicPlus to find hashtag’s first use in 5 minutes

The City of Deerfield Beach, FL faced a legal challenge when a resident issued a cease and desist letter over the city's use of its official hashtag, #deerfieldbeach, claiming trademark infringement. The city needed to quickly aggregate its social media post history to establish a prior use claim and defend itself. They turned to CivicPlus and its Social Media Archiving software to procure the necessary records.

Using CivicPlus' Social Media Archiving software and its Social Analytics Suite add-on, the city efficiently identified the first use of the hashtag and compiled a timeline of its usage. This allowed them to successfully defend their position in the legal dispute and reclaim the trademark. The solution saved significant staff time, provided peace of mind through automated policy monitoring, and enhanced the city's overall transparency with its constituents.

City of Deerfield Beach, FL