Case Study: City of Burlington boosts website engagement and mobile usability with CivicPlus

City of Burlington increases website hits 25% with CivicPlus

The City of Burlington, NC, faced the challenge of stimulating greater citizen engagement through its outdated website, which was not mobile-friendly and had navigation that citizens found difficult to understand. To address this, the city partnered with CivicPlus and utilized its Municipal Websites CMS to undertake a strategic redesign.

CivicPlus implemented a mobile-responsive redesign with a more intuitive navigation structure based on extensive citizen feedback and user data. The solution resulted in a 25% increase in website hits within ten months of launch, widespread positive feedback from citizens and other governments, and first-place awards in two statewide website competitions. CivicPlus provided the platform and design expertise that made this successful evolution possible.

City of Burlington

Rachel Kelly

City of Burlington’s Office of Public Information