Case Study: City of Burlington boosts website engagement and mobile usability with CivicPlus

City of Burlington increases website hits 25% with CivicPlus

The City of Burlington, NC, faced the challenge of stimulating greater citizen engagement through its outdated website, which was not mobile-friendly and had navigation that citizens found difficult to understand. To address this, the city partnered with CivicPlus and utilized its Municipal Websites CMS to undertake a strategic redesign.

CivicPlus implemented a mobile-responsive redesign with a more intuitive navigation structure based on extensive citizen feedback and user data. The solution resulted in a 25% increase in website hits within ten months of launch, widespread positive feedback from citizens and other governments, and first-place awards in two statewide website competitions. CivicPlus provided the platform and design expertise that made this successful evolution possible.

City of Burlington