Case Study: City of Austin manages social media risk and boosts engagement with CivicPlus Social Media Archiving

City of Austin grows APD X followers from 1,200 to 55,000 with CivicPlus

The City of Austin, a large and tech-savvy municipality, needed a tool to retain its social media communications to comply with public records laws and manage the risk associated with its high-volume online engagement. To meet this challenge, the city implemented the Social Media Archiving solution from vendor CivicPlus.

CivicPlus's solution provided the city with a powerful Risk Management and Analytics module. This enabled the Austin Police Department to efficiently monitor public sentiment, receive real-time alerts for critical issues, and swiftly respond during crises, such as a major incident during the South by Southwest festival. The software provided measurable impact by allowing the city to track engagement analytics and delete policy-violating comments in real time, significantly improving its ability to manage communication risk and make informed decisions.

City of Austin