Case Study: Town of Banff achieves a “wow” online presence and increased resident engagement with CivicPlus

Banff, AB Highlights Civic Services of the Community Online

The Town of Banff (population 7,847), a globally visited community located wholly within Banff National Park, needed to replace an outdated, static website that failed to showcase its scenery or provide interactive services for residents and visitors. To improve access to town information, cost-effectively engage residents, and create a visually inspiring online presence, The Town of Banff engaged CivicPlus and its CivicEngage CMS and award‑winning website design.

CivicPlus delivered a modern, mobile‑friendly CivicEngage site with striking visuals, integrated social media and subscription features, and an easy-to-update content management system. As a result, staff now updates the site daily, residents can subscribe to news and access resources from smart devices, and the town has leveraged its 25,000+ Facebook followers through site integration to drive increased interaction—making the CivicPlus-powered site the authoritative online source for community and visitor information.

The Town of Banff

Diana Waltmann

Manager of Communications