Case Study: Amherst, MA achieves stronger civic trust and communication with CivicPlus

Amherst, MA Relies on CivicPlus® Solutions to Power Positive Civic Experiences

Amherst, MA faced the challenge of engaging and communicating effectively with a diverse, highly transient community that includes many college and university students, as well as residents who needed timely, trustworthy information during the COVID-19 pandemic. To improve civic communication and build trust, Amherst turned to CivicPlus and its Mass Notification System and 311 CRM solutions.

CivicPlus helped Amherst keep website information current and accessible while using the Mass Notification System to quickly share vaccine eligibility updates, emergency alerts, and multilingual notifications. The result was a more streamlined, proactive communication process that improved resident trust and supported better outreach during the pandemic, with Amherst also planning to expand use of CivicPlus’ SeeClickFix 311 CRM to strengthen collaboration and responsiveness.

Amherst, MA

Brianna Sunryd

Communications Manager & Community Participation Officer