Case Study: Pacific Northwest Health Plan achieves lower marketing costs and a single member view with Civica's MultiVue MDM

With Civica’s Master Data Management, prominent health plan significantly reduces costs

Pacific Northwest Health Plan faced rising costs and member dissatisfaction caused by poor, fragmented data that led to duplicate records and inefficient marketing. To address this, the payer engaged Civica and adopted its Master Data Management solution, deploying the MultiVue suite to move from siloed transactional systems to an enterprise-managed, single source of truth.

Civica implemented MultiVue along with MultiVue Share and MultiVue Enrich to create golden member records, verify and standardize data against third‑party sources, and enable real‑time data sharing and governance. As a result, Civica’s solution eliminated duplicates, reduced production, material and postage costs, improved data accuracy and consistency, and cut the mailing return rate by 25%, delivering ongoing forecasted savings on marketing campaigns.