Case Study: University College London Hospitals NHS Foundation Trust achieves improved voter insight and targeted member engagement with Civica Engagement Solutions

Understanding voter insights at University College London Hospitals NHS Foundation Trust

University College London Hospitals engaged Civica to address low turnout in its Council of Governors elections. Civica Engagement Solutions’ Voter Insight service was commissioned to carry out an independent survey of non-voting members so UCLH could better understand barriers to voting and target its election communications more effectively.

Civica delivered end-to-end research — questionnaire design, online and telephone fieldwork, data cleansing, analysis, profiling and reporting — inviting over 3,100 members, calling 121 for follow-up and securing more than 350 responses. The detailed Civica report, including anonymised verbatim comments and demographic breakdowns, gave UCLH clear insight into why members did not vote and which groups to target to boost future turnout.

University College London Hospitals