Case Study: Professional Golfers' Association achieves over 170% CPD engagement increase with Civica's Agylia platform

The Professional Golfers’ Association sees CPD engagement increase by over 170% with Agylia

The Professional Golfers' Association (The PGA) needed a modern digital approach to deliver up‑to‑date learning and a reliable way for members to record, track and submit continuing professional development (CPD) activities. Civica addressed this challenge by deploying the Agylia Learning and CPD platform (branded as PGA Learn) to centralize content and replace much of the PGA’s previous face‑to‑face training processes.

Using Civica’s Agylia, PGA Learn provides eLearning, videos, webinars, curated third‑party content, learning pathways and automatic CPD recording, plus tools for members to log external learning. The platform increased flexibility and engagement—CPD activity recorded by members rose by over 170%—extended the PGA’s reach beyond the UK, and enabled staff to monitor and prompt members to keep records up to date.

Professional Golfers' Association

Mark Skinner

Head of Business and Management Department