Case Study: Large Pacific Northwest Health Plan Provider achieves 25% reduction in returned mail with Civica MultiVue

A single view of patient data reduced 25% of returned mail

Large Pacific Northwest Health Plan Provider struggled with fragmented, duplicate member data that drove up marketing, billing and operational costs, reduced campaign effectiveness, and harmed member satisfaction. To tackle poor data quality and excessive returned mail, the organization selected Civica’s MultiVue solution, complemented by the MultiVue Share and MultiVue Enrich modules.

Civica implemented MultiVue to create golden member records, verify and standardize data against third‑party references, and enable real‑time data sharing and stewardship. The Civica deployment removed duplicate records, streamlined governance, and cut mailing returns by 25%, yielding measurable savings on production, materials and postage and improving the targeting and efficiency of future campaigns.