Case Study: Ignyte Marketing Group achieves faster delivery and greater client responsiveness with Webex by Cisco

Web conferencing fires up Ignyte’s consulting business

Ignyte Marketing Group, an Oakland-based consulting firm that helps high-growth, mid- to late-stage SaaS companies, needed to deliver highly personalized, collaborative work across a geographically dispersed Bay Area client base. The firm faced the challenge of keeping meetings efficient, secure, and affordable while maintaining close client relationships and minimizing friction for meeting participants.

By adopting WebEx Meetings — a secure, cross-platform web conferencing solution with video, real-time document sharing and easy join features — Ignyte sped up collaboration, preserved face-to-face interaction, and avoided costly or insecure alternatives. The result was faster turnaround, improved client responsiveness and productivity, and the ability to expand the firm’s reach without sacrificing personalized service.

Ignyte Marketing Group

Andy Singer

Principal and Co-founder