Case Study: National Rugby League achieves 40% membership growth and unified collaboration with Webex by Cisco

National Rugby League drives membership and revenue with collaboration and unified communications

The National Rugby League (NRL), Australia’s top professional rugby league, faced a major communications challenge after relocating its Sydney headquarters and growing from 80 to 600 staff. The league needed to replace an aging analog phone system, support a highly mobile workforce across 12 branch offices and 16 clubs, and launch an outbound contact center to increase membership and fan engagement.

Working with partner Kytec, the NRL deployed a Cisco unified communications solution — including Business Edition 6000, TelePresence and a packaged contact center with Cisco Finesse and Jabber — to provide consistent, secure collaboration across offices and devices. The contact center hit its 1-year membership goal of +25% in three months and achieved a 40% increase by year‑end, doubled agent staffing, connected all clubs for collaboration, enabled HD remote hearings and richer fan video experiences, and established a scalable platform for future growth.

National Rugby League

Maurice Veliz

IT Manager