Case Study: Midco achieves 110% increase in collaboration and 50% shorter meetings with Webex by Cisco

How a regional cable provider kickstarted its workplace transformation with full-scale adoption of Cisco Webex

Midco, a regional broadband, phone, and wireless provider headquartered in Sioux Falls serving 385,000 customers across five states, struggled with fragmented collaboration tools as it grew. Multiple videoconferencing and instant‑messaging platforms created confusion, long meetings (staff often spent the first 15 minutes fixing technology), and low adoption, which slowed communication and decision‑making.

Midco consolidated on Cisco Webex Teams—backed by DX80 desktop devices, Webex Boards, Room Kits, VDI, and partner GDT—and launched a cross‑functional adoption program with training, a knowledge base, and a companywide kickoff. Within six months usage rose 110%, most meetings were cut from one hour to 30 minutes, teams created more productive spaces for sharing work, and faster internal collaboration improved customer response and service.

Midco

Scott Sylliaasen

Director of IT Operations