Case Study: BNL Gruppo BNP Paribas achieves 12% sales growth and better customer engagement with Webex by Cisco

BNL Gruppo BNP Paribas - Customer Case Study

BNL Gruppo BNP Paribas, a Rome-based financial services firm with 19,000 employees, needed to break down geographic barriers and fit expert advice into clients’ busy schedules to stay competitive in retail and corporate banking. The challenge was bringing specialists to customers anywhere without requiring travel, while improving service and cross-selling.

By deploying Cisco Video Conferencing, Jabber, Webex Meetings, Unified Contact Center Enterprise and enterprise network solutions, BNL enabled remote consultations that made experts effectively “in the same room.” The initiative increased sales by 12%, improved customer satisfaction and retention, yielded an average of one extra product sold per remote consultation, and boosted expert productivity through streamlined digital processes.

BNL Gruppo BNP Paribas

Giuseppe Parenti

Voice and Network Architect